By
Matt Griffin
and Catalog Success
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¥ Use your database to its fullest potential. “As databases become more agile, more nimble, a cataloger can increase the number of fields in his database,” Valentino says. Use your database as a decision-making tool that allows you to see not only how often and how much companies buy from you, but what products they buy and where within their organizations these products are sent.”Each cataloger should have different fields that are relevant to their organization. And that’s the critical thing about segmentation,” she adds.
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- People:
- Gina Valentino
- Matt Griffin
- Places:
- Kansas City
Matt Griffin
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Catalog Success
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