By
Matt Griffin
and Catalog Success
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Look at customers on your housefile who’ve made capital purchases and have converted to multibuyers in a few months. What was their second purchase? Was it a service agreement, upgrade or accessories? Try marketing these items to other first-time buyers who’ve made similar capital purchases. The end result might be the conversion to multibuyer sooner than you think, says Valentino.
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- People:
- Gina Valentino
- Matt Griffin
- Places:
- Kansas City
Matt Griffin
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Catalog Success
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