By
Matt Griffin
and Catalog Success
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¥ Examine your multibuyers. While knowing where to generate more customers is valuable, sustaining your business also means understanding how first-time buyers convert to multibuyers, states Valentino. Customers who buy expendable items such as office supplies might make additional purchases quickly to replace depleted inventory, whereas buyers who make large capital purchases or durable goods purchases, such as network servers, may not convert as easily.
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- People:
- Gina Valentino
- Matt Griffin
- Places:
- Kansas City
Matt Griffin
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Catalog Success
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