By
Matt Griffin
and Catalog Success
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¥ Talk to your sales staff. Anecdotal information from your sales and customer service staff about your customers can be invaluable, since they can offer insight on customer behavior you may have overlooked, says Valentino. These insights can provide the basis for alternative segmentation strategies. Do certain types of customers place more orders at a particular time of year? Has your sales staff noticed that customers who buy a certain product follow up with a related purchase in subsequent months?
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- People:
- Gina Valentino
- Matt Griffin
- Places:
- Kansas City
Matt Griffin
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Catalog Success
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