Check it Out: Augmented Reality: Real Life, Only Better
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ROI<%2Fem><%2Fspan> reported%20on%20how%20augmented%20reality%20(AR)%20was%20beginning%20to%20make%20an%20impact%20in%20the%20retail%20industry%20with our%20profile%20of%20Fits.me,%20a%20virtual%20fitting%20room%20that%20enables%20online%20shoppers%20to%20see%20which%20clothing%20fits%20them%20best%20before%20making%20a%20purchase%20on%20a%20retailer's%20website.%20More%20and%20more%20retailers%20are%20using%20AR%20thanks%20to%20the%20growing%20number%20of%20mobile%20AR%20platforms.%20In%20fact,%20according%20to%20a report%20from%20Juniper%20Research,%20revenue%20from%20AR%20apps%20and%20services%20is%20set%20to%20approach%20$1.5%20billion%20by%202015.%20My%20how%20it%20has%20grown.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Faugmented-reality%2F" target="_blank" class="email" data-post-id="4925" type="icon_link">
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Bloomingdale's is a prime example of how retailers are using AR to bridge the gap between e-commerce and in-store shopping.
Vendors are getting into the act as well. IBM has recently announced its plan to provide a mobile AR app to consumers shopping in-store that will be personalized according to each shopper's preferences and recent purchase history. This data will enable retailers to serve up targeted deals and promotions to them while in-store.
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