Check it Out: Augmented Reality: Real Life, Only Better
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ROI<%2Fem><%2Fspan> reported%20on%20how%20augmented%20reality%20(AR)%20was%20beginning%20to%20make%20an%20impact%20in%20the%20retail%20industry%20with our%20profile%20of%20Fits.me,%20a%20virtual%20fitting%20room%20that%20enables%20online%20shoppers%20to%20see%20which%20clothing%20fits%20them%20best%20before%20making%20a%20purchase%20on%20a%20retailer's%20website.%20More%20and%20more%20retailers%20are%20using%20AR%20thanks%20to%20the%20growing%20number%20of%20mobile%20AR%20platforms.%20In%20fact,%20according%20to%20a report%20from%20Juniper%20Research,%20revenue%20from%20AR%20apps%20and%20services%20is%20set%20to%20approach%20$1.5%20billion%20by%202015.%20My%20how%20it%20has%20grown.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Faugmented-reality%2F" target="_blank" class="email" data-post-id="4925" type="icon_link">
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One channel in which AR is having a big impact is printed catalogs. For the 211 million recipients of its 2013 edition of its iconic catalog, Ikea created an AR-based design that enabled those with AR-equipped smartphones to scan over the catalog to see videos, photo galleries and interviews with designers. In an interview with Advertising Age in July, Andreas Dahlqvist, the global deputy chief creative officer of McCann Erickson, Ikea's advertising agency that created the concept, said the goal of the interactive catalog was to personalize the items available and extend the life of the catalog in consumers' homes.
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