Check it Out: Augmented Reality: Real Life, Only Better
AR isn't restricted to paper and mobile apps, however. Retailers such as Ray-Ban, H&M and NET-A-PORTER have taken the phrase "window shopping" to a whole new level with the help of AR. In late April, luxury department store Bloomingdale's introduced the newest feature of its AR platform, the "virtual try-on window." Consumers on the street walk up to the window, push a button and are instantly able to peruse through six different types and styles of sunglasses to try on.
Esentially, the window lets consumers decide which pair of sunglasses best suits their face. Bloomingdale's hopes consumers will be so infatuated with the interactive display that they'll take the extra step to go in the store and pick up a print of themselves wearing the item or, better yet, make a purchase.
Bloomingdale's is a prime example of how retailers are using AR to bridge the gap between e-commerce and in-store shopping.
Vendors are getting into the act as well. IBM has recently announced its plan to provide a mobile AR app to consumers shopping in-store that will be personalized according to each shopper's preferences and recent purchase history. This data will enable retailers to serve up targeted deals and promotions to them while in-store.
With how rapidly AR mobile platforms have advanced, I can only imagine what level of AR we'll be seeing in the year ahead.