Check it Out: Augmented Reality: Real Life, Only Better
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ROI<%2Fem><%2Fspan> reported%20on%20how%20augmented%20reality%20(AR)%20was%20beginning%20to%20make%20an%20impact%20in%20the%20retail%20industry%20with our%20profile%20of%20Fits.me,%20a%20virtual%20fitting%20room%20that%20enables%20online%20shoppers%20to%20see%20which%20clothing%20fits%20them%20best%20before%20making%20a%20purchase%20on%20a%20retailer's%20website.%20More%20and%20more%20retailers%20are%20using%20AR%20thanks%20to%20the%20growing%20number%20of%20mobile%20AR%20platforms.%20In%20fact,%20according%20to%20a report%20from%20Juniper%20Research,%20revenue%20from%20AR%20apps%20and%20services%20is%20set%20to%20approach%20$1.5%20billion%20by%202015.%20My%20how%20it%20has%20grown.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Faugmented-reality%2F" target="_blank" class="email" data-post-id="4925" type="icon_link">
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Esentially, the window lets consumers decide which pair of sunglasses best suits their face. Bloomingdale's hopes consumers will be so infatuated with the interactive display that they'll take the extra step to go in the store and pick up a print of themselves wearing the item or, better yet, make a purchase.
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