Andreas Dahlqvist

Just last year, ROI reported on how augmented reality (AR) was beginning to make an impact in the retail industry with our profile of Fits.me, a virtual fitting room that enables online shoppers to see which clothing fits them best before making a purchase on a retailer's website. More and more retailers are using AR thanks to the growing number of mobile AR platforms. In fact, according to a report from Juniper Research, revenue from AR apps and services is set to approach $1.5 billion by 2015. My how it has grown.