Check it Out: A Nose for Retail
As the end of summer draws near, make sure to stop and enjoy the SMELL of your next — and hopefully not last — barbeque of the season.
Then there's Thomas Pink, an upscale shirt retailer that scents its stores with "line-dried linen." Or Samsung, which implanted hidden devices in the ceiling of its Upper West Side Manhattan store to pump out a honeydew-like smell. The fragrance, it claims, will seduce consumers into choosing Samsung's products over those of its competitors.
Related Content
Comments
