Check it Out: A Nose for Retail
As the end of summer draws near, make sure to stop and enjoy the SMELL of your next — and hopefully not last — barbeque of the season.
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Bloom posted the billboard to help generate buzz about a new line of beef available in its stores. Motorists on River Highway in Mooresville, N.C., were greeted by the wafting aroma as they drove by.
To reach as broad an audience as possible, the billboard emitted the scent every day from 7 a.m. to 10 a.m. and 4 p.m. to 7 p.m. It hit rush-hour traffic and gave drivers on their way home from work on empty stomachs quick dinner ideas.
0 Comments
View Comments
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Related Content
Comments