Check it Out: A Nose for Retail
As the end of summer draws near, make sure to stop and enjoy the SMELL of your next — and hopefully not last — barbeque of the season.
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Joe Keenan
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Then there's Thomas Pink, an upscale shirt retailer that scents its stores with "line-dried linen." Or Samsung, which implanted hidden devices in the ceiling of its Upper West Side Manhattan store to pump out a honeydew-like smell. The fragrance, it claims, will seduce consumers into choosing Samsung's products over those of its competitors.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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