Check it Out: A Nose for Retail
As the end of summer draws near, make sure to stop and enjoy the SMELL of your next — and hopefully not last — barbeque of the season.
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Joe Keenan
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Scent Marketing's Rise
Grocery stores like Bloom aren't the only retailers using scents to market their products to consumers. Apparel retailer Abercrombie & Fitch (A&F) uses a woody aroma in its stores — a combination of orange, fir resin and Brazilian rosewood, among others — to help sell clothes. In fact, A&F emits the scent on sidewalks outside its stores to draw in shoppers. A&F even bottled the perfume and now sells it under the name Fierce.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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