Check it Out: A Nose for Retail
As the end of summer draws near, make sure to stop and enjoy the SMELL of your next — and hopefully not last — barbeque of the season.
The billboard system was created by ScentAir, a Charlotte, N.C.-based provider of in-store scent delivery solutions for brands and retailers. The steak smell is created using a high-powered fan that blows air over cartridges containing fragrance oil with a blend of black pepper and charcoal grilling smell.
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