Check it Out: A Nose for Retail
As the end of summer draws near, make sure to stop and enjoy the SMELL of your next — and hopefully not last — barbeque of the season.
Bloom posted the billboard to help generate buzz about a new line of beef available in its stores. Motorists on River Highway in Mooresville, N.C., were greeted by the wafting aroma as they drove by.
To reach as broad an audience as possible, the billboard emitted the scent every day from 7 a.m. to 10 a.m. and 4 p.m. to 7 p.m. It hit rush-hour traffic and gave drivers on their way home from work on empty stomachs quick dinner ideas.
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