Amazon Expands Prime In-Garage Grocery Delivery to More Than 5,000 Cities and Towns
Amazon.com on Tuesday announced that Key by Amazon In-Garage Grocery Delivery is expanding to everywhere grocery delivery from Amazon is available, providing service to more than 5,000 U.S. cities and towns, according to a company press release. Originally launched in five cities last November, Key In-Garage Grocery Delivery can now be used by millions of eligible Prime members to have their Amazon Fresh and Whole Foods Market groceries delivered securely and conveniently inside their garage. Key In-Garage Grocery Delivery is available at no additional cost to eligible Prime members. A myQ connected smart garage door opener is required to enable garage access for secure delivery.
Total Retail's Take: Amazon is betting on consumers' continued use of at-home delivery and the success of its initial Key In-Garage Grocery Delivery pilot program. The e-commerce giant has been focused on ramping up its grocery delivery methods in recent years, testing the waters with programs like Amazon Pantry and Amazon Fresh. Although some consumers may have been hesitant about an in-garage delivery service, the COVID-19 pandemic has fueled consumer interest at a quicker pace than usual. Customers are looking for convenient and safe options for grocery delivery, and Amazon's service "not only helps them save time, but provides peace of mind knowing that tonight’s dinner is safe in their garage and out of the weather," said Pete Gerstberger, head of Key by Amazon.
Stephenie Landry, vice president, Grocery at Amazon, stated that "this expansion illustrates our commitment to continually innovate to make the experience of ordering groceries online even better for customers.”
It will be interesting to watch how many Prime members will trust the service, as well as how many have the compatible connected smart garage door openers required by the program, in the coming months as the program launches across new locations.
Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brand Total Retail. She is passionate about digital media and handles video, podcast and virtual event production for both brands. You can often find her at WIRLC, TR, or industry events with her camera and podcasting equipment recording interviews with retailers.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her two pet guinea pigs, and travel to new places.