Special Report: E-Commerce & Catalog Technology
As many catalogers have learned the hard way, it takes more than just dropping a high-quality, “pretty” book in the mail to survive these days. Consumers’ lives are frenetic — they choose how and when they want to interact with you. And in ever-increasing numbers, that interaction is taking place on the Web. It’s incumbent on you to listen to their demands and act upon them.
This special report on e-commerce and catalog/multichannel technology follows suit with everything we provide our readers here at Catalog Success: actionable, money-making tips with immediate benefits.
As consumers’ modes of commerce continue to evolve, one thing has become abundantly clear: If you don’t operate in multiple channels — namely have an online presence in addition to your printed catalog — you can’t survive. This three-story portfolio runs the gamut from how online communities (i.e., Facebook) can be relevant for catalogers to new techniques for the not-so-old practice of affiliate marketing to a host of ideas to help catalogers thrive not only in the fourth quarter, but year-round with online gifting tactics such as gift cards, gift guides and gift sets.
—Paul Miller, editor-in-chief