A Retailer’s Guide to Combatting Showrooming
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Rather than chalking up the showrooming phenomenon as a loss, brick-and-mortar retailers should view this trend as an opportunity to embrace the advantages of the in-store experience. Engage with customers via the social channels they're using to forge a better cross-channel connection to your brand. The key for retailers is to focus on the unique attributes of brick-and-mortar shopping to drive long-term loyalty and advocacy among their customers.
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Dr. Gary Edwards
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