A Retailer’s Guide to Combatting Showrooming
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A simple but thoughtful suggestion of a complementary item to the purchase the customer is already making goes a long way to enhancing the experience in-store as well as having a significant impact on basket size. Retailers need to ensure that their hiring process targets people who have the ability to connect with customers at an emotional level. They must be able to add to the overall experience with the brand rather than coming across as pushy or overbearing.
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Dr. Gary Edwards
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