A Retailer’s Guide to Combatting Showrooming
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Treat Technology as a Partner, Not a Competitor
The intersection of social and mobile technologies is critical for consumers and, in turn, for retailers. According to research from Empathica, 82 percent of consumers are willing to engage retail brands in online conversations if they believe it will improve a future experience, they simply need a platform through which to do so. By providing in-store opportunities for consumers to engage in social conversations about brands, retailers can not only add value to the shopper's experience, but also promote brand loyalty for purchases that follow.
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Dr. Gary Edwards
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