A Retailer’s Guide to Combatting Showrooming
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While convenience and price are the selling points for e-tailers, brick-and-mortar retailers have the ability to create unified customer experiences that add value through a careful and strategic combination of product, environment and service. The personal touch, which is a key driver of customer loyalty and brand advocacy, is very difficult for online retailers to replicate, so physical store owners should take advantage of their ability to create tailored customer experiences. This can be achieved through meaningful employee interactions and helpful suggestions.
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Dr. Gary Edwards
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