Industry Eye: Case Study - Sea Bear

“Some of the very basic things people would need to successfully browse, find the right items and purchase products, were challenges for most users,” recalls Betsy Emery, CEO/founder of Tellus. “So we created a site that would help those who knew the items they wanted find them quickly. We also sought to help those who didn’t come with specific products in mind quickly identify the items that were right for them and make
that purchase.”