Historical Perspective: Cataloging’s Early Years

One of our best lettering artists was Russ Morgan who taught me to see the “color” between each typeface character in the headlines in my layouts. Carl Piehl was noted for the crispness of his layouts. Everything he drew had the look of it being applied with a single stroke. Ric Benekos had the loosest layout style, with soft strokes of pencil and pastel in unfinished lines, almost like a designer’s sketch rather than a layout.