Historical Perspective: Cataloging’s Early Years
A former graphic artist at Sears recalls what life was like.
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We used 19-by-25-inch pads of tracing tissue for the comprehensive layouts (“comps”). We also used tracing tissue with faint outlines of catalog-spread borders, along with dashed lines of the type border and pagination boxes for our “roughs.” This helped each department allocate space for its products when submitting them, with pasted-on product clips, to our division for layouts.
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- Companies:
- Sears, Roebuck & Co.
Robert F. Bobowski
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