Historical Perspective: Cataloging’s Early Years
A former graphic artist at Sears recalls what life was like.
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In 1952, Sears hired another layout artist, since its post-war catalog business was booming along with that of its newly launched retail store chain in major markets. Dick Bremner’s drawing style was more contemporary, almost cartoon-like; but it was a fresh look in catalog layouts. He kept busy on fashion pages, much as he did at Montgomery Ward, his previous employer.
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- Companies:
- Sears, Roebuck & Co.
Robert F. Bobowski
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