Historical Perspective: Cataloging’s Early Years

I went on to become a manager at one the world’s largest ad agencies. And during the years I’ve worked in management positions for other ad giants, doing account service, writing copy and doing graphic development. For more than 10 years I had my own direct marketing agency on Chicago’s Michigan Avenue, serving numerous Fortune 500 companies.

I suppose today’s catalog graphic technologies are far more efficient than when I was a young man at Sears, but I think it may have been more fun back then. We started with a blank sheet of paper, and used our own drawing ability and imagination. It was life in cataloging’s stone age. And boy, do I miss it.

Copyright© 2005 Robert F. Bobowski. All rights reserved.

Robert F. Bobowski is a direct marketing consultant and university lecturer. He is one of the founders of the International ECHO Awards Competition. Contact him at: bobbobowski@aol.com.