A Five-Step Media Plan for Catalogers (1,027 words)
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• How much can you afford to spend to get a customer?
• Which lists and other media gave you the best cost per name in the last year's campaigns?
• What is the LTV of customer segments from the lists and other media you've used over the past three years?
• How did catalog requesters perform during the past year? Does it look like the promotion of catalog requests (sometimes called two-step customer acquisition) should be continued?
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- People:
- Jack Schmid
- Places:
- Mission, KS.
- Shawnee
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