A Five-Step Media Plan for Catalogers (1,027 words)
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• The Internet, both catalog request and direct product selling
• Space advertising in magazines or newspapers—also appropriate for one-step, direct selling of a product or two-step (generating a catalog request and following-up with a catalog)
• Public relations
• Customer referrals
• Card decks
• Package inserts
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- People:
- Jack Schmid
- Places:
- Mission, KS.
- Shawnee
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