A Five-Step Media Plan for Catalogers (1,027 words)
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• Most catalogs dwell on list rentals as the only way to build their buyer files.
Their rationale is simple:
Lists have historically done well and have been the medium of choice for catalog customer acquisition.
Mailing lists have traditionally had greater repeat buyer and lifetime value than other media.
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- People:
- Jack Schmid
- Places:
- Mission, KS.
- Shawnee
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