A Five-Step Media Plan for Catalogers (1,027 words)
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• Credit card inserts
• Catalogs of catalogs like Shop At Home or World's Best Catalogs
• Television and radio
• Trade shows
• Retail store sign-ups
The list goes on and on. Here's a challenge for you. Sit down with your internal marketing, creative and merchandising people and see how innovative you can be in finding new, non-traditional ways for getting prospective customers to ask for a catalog. You will be pleasantly surprised at how good the results can be, and you should be able to convert 20 percent to 25 percent of the people to buyers.
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- People:
- Jack Schmid
- Places:
- Mission, KS.
- Shawnee
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