A Five-Step Media Plan for Catalogers (1,027 words)

All of these habits can be challenged and don't represent, what in my judgment will be the new customer acquisition paradigm of the next millennium.

A 5-STEP APPROACH TO BUILDING A NEW MEDIA PLAN

Here are five solid steps to building a new media, customer acquisition plan for your catalog.

1. Start with your database. Before you jump right into the circulation planning, take a step back and do some major analysis of your customer list and see what it tells you. Ask yourself the following questions: