A Commitment to its Customers Guides Brooks Brothers

Seiff cited some examples of this legendary customer service in Brooks Brothers' formative years: the company's first transaction was a loan; it moved its Manhattan storefront uptown five times in order to be closer to its affluent customer base, which was leaving the less desirable downtown area of the city; it began selling ready-made clothing to customers eager to head out West for the gold rush; and in 1963 it created the first wrinkle-free Oxford shirt.