In the fourth quarter of last year, I sent a list of questions to four leading venture capitalists &
Ken Seiff
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
As the country's oldest retailer (established in 1818), Brooks Brothers has had its fair share of customers over the years. In that time the men's business and casual apparel retailer has learned that to continue its legacy as one of America's most respected brands, it must listen to what those customers have to say and then make changes based on that feedback. At the National Retail Federation's Big Show in New York City yesterday, Ken Seiff, executive vice president of direct and omnichannel at Brooks Brothers, discussed his company's customer-centric philosophy.
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