Brooks Brothers said Friday it recently became aware of a security incident, which could impact the payment card information of customers who purchased items at its stores between April 4, 2016 and March 1. The upscale men's apparel retailer said the identified malicious software could have impacted users’ names, payment card account numbers, card expiration dates…
Brooks Brothers is best known as traditional brick-and-mortar retail brand that sells classic men’s styles, including suits, shirts, neckties and more. Therefore, it might be surprising to some that the nearly 200-year-old retailer (it was founded in 1818) is leading the way for others by investing heavily in innovation and technology to spur its future…
Remember the days when all we had to worry about was one channel? Those days are long gone! Today, to succeed in our complex omnichannel world, you have to be in front of consumers at the right time, in the right place, with the right offer. Yes, it's a very complex world out there, but if you're up to the challenge it can pay great dividends.
With the ubiquitous internet and the rise of pop-up shops, retailing is becoming more democratic — anytime, anywhere. Add the rise of seasonal markets, shop-in-shops and kiosks, and you have more signs of a growing thirst for innovative product, a trend driven by the lack of creativity due to consolidation at larger stores. The situation presents new opportunities for partnerships in independent retail, especially for high-traffic hotels. Any physical location can be transformed into a marketplace for other retailers and new brands.
Cindy Lincks, vice president of direct for Brooks Brothers, uses Dynamic Action to manage the company's online operation. Watch this video to hear how Brooks Brothers is able to make faster decisions and prioritize actions based on the highest profit impact to the business.
Recently, my son had a great shopping experience with one of his favorite brands, JackThreads. After an initial search for a hip backpack turned up empty, JackThreads sent him a personalized email 24 hours later to recommended backpacks suited to his "hipster" preferences. Just two years ago he would never have received such a personalized and helpful email. Retail industry watchers say they expect retail to change more in the next five years than it has in the last 100, and this is just one example of how.
Endless lines. Pushy crowds. Hearing "The 12 Days of Christmas" for the umpteenth time in a matter of hours. Spend a little time shopping this holiday season and odds are good you'll want a good stiff drink. Not that you need to abandon your basket to grab one. More clothing retailers are branching out into the cocktail scene, offering consumers the opportunity to pause mid-shopping trip for a drink and small plates of food. Saks, Urban Outfitters and Brooks Brothers are among the brands that have recently announced plans to build out bar and restaurant spaces in stores.
Brooks Brothers, the "Makers and Merchants" of fine American suits and ties since 1818, is turning its talents on another Yankee Doodle favorite — steak. The legendary apparel emporium plans to launch a huge steakhouse, branded "Makers and Merchants," at 11 E. 44th St., around the corner from its flagship store at 346 Madison Ave., sources told the New York Post. The beefery will take over the three levels that Brooks Brothers acquired from J. Press in 2008 and used for several years for its women's line.
Leave it to a lawyer to file suit over a suit. A Manhattan attorney has filed a $7,646.51 lawsuit against Brooks Brothers for sending him home with the wrong suit and then refusing to exchange it. Robert Ginsberg, a Manhattan negligence lawyer, says he was supposed to be getting a stylish new brownish-gray tailored suit and wound up with a used gray jacket and the wrong size pants. "The jacket was the right size, but it was the wrong color and it was used," Ginsberg told the Daily News.
As the country's oldest retailer (established in 1818), Brooks Brothers has had its fair share of customers over the years. In that time the men's business and casual apparel retailer has learned that to continue its legacy as one of America's most respected brands, it must listen to what those customers have to say and then make changes based on that feedback. At the National Retail Federation's Big Show in New York City yesterday, Ken Seiff, executive vice president of direct and omnichannel at Brooks Brothers, discussed his company's customer-centric philosophy.