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Kevin Simons
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4. While images may be critical to marketing the brand, don't ignore text. Search engines give higher rankings to sites with unique product descriptions and keywords that shoppers use to find the brand's products.
5. Use social networks to evaluate product preferences and site performance. If an item accumulates many "likes" on Facebook, you're engaging well and have found a good market with which to relate. If a product receives poor ratings, you often can clearly spot the product's flaws or poor positioning from the comments of the reviewers and then take steps to make improvements.
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Kevin Simons
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