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Kevin Simons
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As e-commerce has evolved, it's become a much warmer, more personal and more frequently shared experience for consumers. When the technology was first being adopted in retail, consumers were often happy to find a text-based catalog from which they could order online. Today, however, retailers go to great lengths to distinguish their e-commerce sites from those of competitors in order to make their online experiences unique to their brand.
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Kevin Simons
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