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Kevin Simons
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By remembering the following eight tips, website designers can help ensure they keep this on-the-go, socially focused shopper in mind when creating e-commerce pages, text and graphics:
1. Find the characteristics of a product that are key to the customer's decision. For an apparel retailer, it may be a photo; for an electronics site, specs and ratings are important; for a home improvement brand, "how to" videos may make it stand out. It's critical to the success of the site to place those elements that are most important to the purchase decision up front on the homepage.
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Kevin Simons
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