7 Tips for Targeting Customers
By
Joe Keenan
, Senior
and Catalog Success
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* the number of pages in your catalog — Do you cut or add?
* product assortment — widen or narrow your scope?
* calendar shifts — When do Easter, Mother’s Day fall? How long is the gap between Thanksgiving and Christmas?
* paper and postage increases — What paper do you use? Can this be downgraded with minimal effect on your book? How has this year’s postal increase (3.5 percent to 5 percent for most catalogers) impacted your circulation plans?
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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