7 Tips for Targeting Customers

During a session on how best to blend housefile and prospect mailing strategies for optimal results held at last week’s Annual Conference for Catalog & Multichannel Merchants in Kissimmee, Fla., catalog mailers Melissa Watson, director of catalog and e-mail marketing for food marketer Harry & David, and Ronda Anderson, marketing manager of American Time and Signal Co., a B-to-B cataloger of master and wireless clock systems, offered pointers on measurement, segmentation, results scrutiny and mailing timing, among others. Below are takeaways from the session.