7 Tips for Targeting Customers
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Joe Keenan
, Senior
and Catalog Success
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5. Build a pro forma for future mailings. Base future campaigns on past results, economic conditions (how current economic conditions will impact your business) and changes to your marketing/merchandising mix (if you increase prices, how much are you forecasting your average order value to go up?), Watson advised. Other marketing factors to consider:
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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Catalog Success
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