7 Newer Ways to Adapt to the Web

Accomplish this by making it quick and simple with such tools as a quick order for catalog numbers and browse features. Arrange your merchandise by category and fit so your site can be easily navigated.

2. Use like-item substitution. This technique, often used on Orvis’ site, allows similar products to be linked to one another for easy navigation, Wolansky said. This can effectively redirect customers to similar items when the original is out of stock.