5 Digital Shopper Marketing Trends Dominating 2014
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Matt Knust
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Digital shopper marketing has long proven that it can leverage the latest in data-driven solutions and technologies to go far beyond traditional print inserts, circulars and in-store displays to influence and drive positive shopper behavior. 2014 is turning out to be the year when digital and brick-and-mortar truly begin to merge and evolve into the omnichannel, personalized, targeted experience that consumers want and retailers and brands need to provide. However, it also continues to be the period when long-simmering digital advertising issues such as transparency and tracking privacy finally are being addressed.
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Matt Knust
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