5 Digital Shopper Marketing Trends Dominating 2014
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Matt Knust
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3. Mobile analytics are even more essential. According to comScore, nearly half of all Americans now own a smartphone. And with most consumers using smartphones in-store, mobile has moved from an experimental shopper tool to one that's nearly status quo. In 2014, digital shopper marketers focus heavily on mobile analytics — whether within apps or on the mobile web — to increasingly identify who customers are and provide them with targeted, personalized offers that engage them, enhance loyalty programs and boost sales.
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Matt Knust
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