Named the country's most trusted company by a 2014 Millward Brown report, Amazon.com continually reinvests its profits to improve communication with customers, speed up service and find innovative delivery methods. By focusing on long-term growth over immediate profitability, Amazon has gained an extremely loyal customer base. Here are eight ways the U.S. e-commerce giant puts service first:
Digital tools, from e-commerce to social media to mobile, have given consumers the freedom to shop how they choose. Smart shopper marketers are also using the latest in digital options to influence shopper behavior and engage them at home, on the go and in-store. The following are the five biggest digital shopper marketing trends that are dominating (or are on track to dominate) this year:
ROCKAWAY, N.J., Sept. 9, 2013 /PRNewswire/ -- As summer winds down, companies nationwide prepare for the upcoming holiday season with increases in seasonal employment. According to a study by Harris...
Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that one in five smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby. The survey – conducted by Harris...
Kohl's is the recipient of the People's Pick award in the Harris Poll Customer Relationship Series. The award recognizes the strength of consumers' bonds with midtier department stores and reflects their connections and future intentions.
New York City -- A poll released Thursday by Harris Interactive named Target Corp. as its Value Retail Brand of the Year. According to the 2011 Harris Poll EquiTrend Study, Target has the strongest consumer brand equity among retail brands. Overall, awards are given in each of 46 different categories. This is the second consecutive year Target has led the way in the Value Retail category, with the gap between runner-up Wal-Mart increasing. “In difficult economic times, consumers look for value,” said Jeni Lee Chapman, executive VP of brand and communications consulting at Harris Interactive. “Target is seen as