5 Digital Shopper Marketing Trends Dominating 2014
By
Matt Knust
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
2. Digital marketers are moving beyond the cookie. The cookie, that small but infamous piece of data stored in consumer web browsers that allows advertisers to track shopper behavior, may have outlived its welcome. Publishers are concerned about cookies’ impact on page load times, ad discrepancy counts and data leakage, while consumers worry about privacy issues related to cookies. In addition, the rise of smartphones and tablets has made cookies far less powerful because they can't track behavior on those devices. Instead, solutions that aren't reliant on cookies are popping up, including those that focus on leveraging Wi-Fi networks to deliver targeted ads.
0 Comments
View Comments
- People:
- Harris
- Places:
- United Kingdom
- US
Matt Knust
Author's page
Related Content
Comments