5 Digital Shopper Marketing Trends Dominating 2014
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Matt Knust
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4. Retailers aim to provide seamless shopping experiences. It's a word that's been floating around for the last few years, but omnichannel is proving to be the digital shopper marketing term of 2014. More than ever, consumers demand a shopping journey that's easy and consistent no matter what channel they choose — smartphone, desktop or in-store. According to a study by Accenture, consumer expectations may still be higher than retail capabilities in this regard, but forward-thinking retailers are testing new technologies and engagement methods that may bring the shopper's wish for a truly omnichannel experience to fruition.
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Matt Knust
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