5 creative ways to make a good offer; Q&A with Strand bookstore's Eddie Sutton

By Carol Worthington-levy and Melissa Campanelli

Creative Ways to Make a Good Offer
One of the "absolutes" in the merchandise sales business is making an offer. Yet many marketers avoid offers due to the cost or for fear they'll "train" their customers to expect discounts every time they shop. A good offer controls your customer's behavior — that's why it's so essential. The best kind of offer includes one or more of the following:

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Companies:
Talbots

People:
Eddie Sutton

Places:
Manhattan
New York City

Carol Worthington-levy Author's page

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Industry Eye: Furthermore - Marketing & Mobile Minute