4 Omnichannel Tactics to Boost Conversions This Holiday Season
In an ideal world, consumers would tell you exactly what they're going to buy and how they intend to make the purchase. You'd know where to allocate your resources, and there would be no guesswork whatsoever.
With the holidays upon us, it's important to remember that all channels are fair game for your customers. Shoppers don't have a channel strategy. They have a shopping strategy, and their behaviors don't fit into neat little boxes the way marketers sometimes wish they did.
Anthony Nicalo is the VP Platform at Mobify, a mobile customer-engagement platform that facilitates all of a retailer’s real-time interactions with its mobile customers in one place. Nicalo guides and grows the platform capabilities for serving mobile marketing and extends the platform ecosystem through partnerships. Nicalo is a thought leader in digital marketing, an expert in omnichannel commerce, and a frequent presenter on the future of commerce, mobile retailing, and shopper marketing, including at Shopper Marketing Expo, iMedia Summits and Kantar Retail.