3 Ways to Score an A+ With Back-to-School Email Campaigns
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Dela Quist
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While the right subject line can drive actions online, retail marketers would also be wise to figure out how to measure offline responses as well. In reality, not everyone will click on your emails and make a purchase, but there's strong evidence that some might see the subject line mentioning your platinum sale, make a mental note of it and purchase via another channel a few days later. Being able to measure those responses is one of the best ways to demonstrate the additional value of email marketing campaigns.
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Dela Quist
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