3 Ways to Score an A+ With Back-to-School Email Campaigns
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Dela Quist
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Many top retailers start planning their back-to-school campaigns the moment the last bell rings in June. However, email continues to be an underutilized tool among many marketers and shouldn't be left to the last minute before a sale. The National Retail Federation (NRF) expects back-to-school spending to reach $74.9 billion this year, certainly not revenue any retail brands want to miss out on. Consider these three ways to start prepping your email campaigns now so you can make the grade this back-to-school season:
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Dela Quist
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